Jeremy’s Log, Here!

July 22, 2007

Why You Should Never Depend on Your Computer’s Spell-checker

Filed under: Blogging, Proofreading, Words and language — Jeremy @ 6:25 pm

Every word-processor software program seems to have its own spell-checker and it is very tempting to rely on it to make sure that every word you’ve written is correctly spelt. However, there are several different reasons why you should never depend entirely on your computer’s spell-checker, as I will now explain.

To start with, spell-checkers are not very good when it comes to the use of English. Although a spell-checker can tell you whether a specific word has been misspelt, it can’t tell you whether you have used it correctly. For example, a spell-checker doesn’t understand the difference between ‘wed’ and ‘web’, ‘where’ and ‘were’ or ‘can’ and ‘ban’. And it doesn’t know if you’ve missed a word out entirely. Missing out the words ‘no’ or ‘not’ can totally change the meaning of a sentence. The same is true of punctuation. A few months ago, in Canada, a misplaced comma in a contract cost a communication company over two million dollars.

A spell-checker can’t tell you if a comma or a semi-colon is more appropriate in a sentence; and it doesn’t know where to use a colon. How often have you typed a comma when you meant to use a full stop? And how often have you used a spaced hyphen to introduce an explanation when a dash would have been more appropriate. Unfortunately, a spell-checker would not have helped you.

In English, some words can be correctly spelt in a number of different ways. For example, the word ‘co-operate’ can also be spelt ‘cooperate’. Whether you are writing a report or a brochure, whichever way you choose to spell this word, it is important that you spell it consistently that way throughout your document. The same applies to punctuation. For example, do you consistently separate items in a list with a comma or a semi-colon; do you always use either single quotation marks or double quotation marks? And what do you do about quotations within quotations? You can’t use your spell-checker to ensure consistency in these sort of things.

Are you sure that what you have written is unambiguous? You know what you mean to say but when you write it down it might not necessarily be all that clear to the reader; and your spell-checker certainly won’t know what you meant!

Finally, there are occasions when you might use a word that is frequently confused with a similar word that has a different meaning. A spell-checker can’t tell you which word you should have used, and this is another reason why you should never rely on it to find all the mistakes that might have crept into your written work.

So, if you can’t depend on your word-processor’s spell-checker, what can you do to make sure that your document is as perfect as possible?

Employ a professional proofreader

It is notoriously difficult to proofread or edit your own work. You have probably been drafting it for some time and in your own mind you know it better than anyone. The thought of another person altering so much as a comma may seem unbearable to you.

However, because you are so familiar with your work you could be blind to its flaws. It can be very difficult to put yourself in the place of the reader of your document. So it is best to use a second pair of eyes to review it before the final version is printed or published on the Web.

And be sure to use a professional proofreader or editor. That person will know from their training and experience how words are spelt and used, and when and where punctuation should be correctly placed. By delegating this task to such a specialist you can concentrate on what you do best!

July 17, 2007

A Shaggy Dog Story with a Difference

Filed under: BNI, Business, Copywriting, Funnies — Jeremy @ 10:56 pm

Part of my job as a copywriter is to find out as much as I can about a client’s business so that I can fully understand what makes it different and decide on the unique selling proposition (USP) that best promotes it in the marketplace. Unfortunately, sometimes I find out something that a client would rather keep quiet about.

For example, a few months ago a client promised me some work to help him produce some brochures for a dog-food supplier.

Apparently, this Chappie wanted me to be his Pedigree Chum so that together we could Winalot of business.

However, he was a bit of a ‘wag’ and his ‘tail’ was a shaggy as a sheepdog. I’m not just anybody’s poodle so, after a short ‘paws’ for thought, I used my faithful bloodhound Google to track down the truth. I soon found that my client wasn’t the Crufts champion he claimed to be and I realized that I’d been sold a pup and I’d be barking mad to take up his offer, because doing business with him would become a bit of a bitch.

Meanwhile, my client had mysteriously gone ‘Walkies!’, so my dilemma about whether I should work with him was solved.

July 16, 2007

Is This The ‘Right’ Way to Describe Copywriting?

Filed under: Business, Copywriting, Funnies, Words and language — Jeremy @ 8:44 pm

The following piece of ‘copy’ has been passed around the Net for several years now, and I have adapted it in order to promote my business as a copywriter when I give short presentations to other business people. I would like to acknowledge the person who originally came up with this gem, whoever you are!

Copywriting is all about making as few words as possible work as hard as possible to promote your business.

So, when you write copy you have the right to copyright the copy that you write, if the copy is right. If, however, your copy is not right, you must rewrite your copy to get it right. If you write religious services, you write rites, and have the right to copyright the rites that you write.

Very conservative people would write right-wing copy, and have the right to copyright the right-wing copy that they write. A right-wing cleric, such as the Rev. Jim Wright, could write right-wing religious rites, and would have the right to copyright the right-wing rites he has the right to write.

Right!

July 15, 2007

BNI: Where Breakfast Really Brings in the Business!

Filed under: BNI, Business — Jeremy @ 6:00 pm

Early every Friday morning a florist, a writer, a window cleaner, a bookkeeper, a web designer and about twelve other entrepreneurs meet for breakfast at the Tiverton Hotel in Blundell’s Road, Tiverton in order to promote their respective businesses and pass referrals to each other.

They are all members of the Lowman Chapter of Business Network International (BNI), the most successful business referral organization in the world, which now has over 500 chapters and 11,800 members in the United Kingdom, and which generated more than £185 million worth of business for its members last year. Worldwide, there are nearly 4,000 chapters and 100,000 members of BNI.

Only one person per profession is allowed to join a chapter, which means that there is no conflict amongst members when passing business between them because competitors cannot take part. However, the Lowman Chapter has several vacancies and members are very keen to recruit, for example, a painter and decorator, a plumber, an accountant, a hairdresser and even a funeral director so that they can pass business to them.

So, if you think that you fit the bill or you think that BNI could help you grow your business, then just turn up for breakfast at the Tiverton Hotel on any Friday morning. The meeting starts promptly at 7 a.m. You will be made very welcome. See you there!

(I wrote this as part of an advertorial promoting the local chapter of BNI that appeared in the Mid Devon Star on Friday 13 July 2007)

A Sceptic’s First Glance (at the Baha’i Faith)

Filed under: Baha'i, Poetry — Jeremy @ 3:25 pm

Did I hear you talk of your grave?
No fear of death! Are you really so brave?
Why don’t you cry when I offer you pain?
Your loving smiles must prove you’re insane!

I am my own God, my very own Lord,
I won’t chant with the passionate horde.
What do you mean? I don’t need eyes to see!
What do you mean? Do I have faith in me?

So you want us all to be the same!
It won’t ever happen, ain’t that a shame!
And now you say the bigots will turn with the years,
I say: Your dreams will drown in your tears!

Come on now, you’ve got to agree,
God’s dead, you ape, climb down from your tree,
You understand me, so why do you smile?
Why should I sit with you and listen for a while?

Where’s the point in trying to love one and all?
For all your troubles you are fed just gall!
How can you care for those that wish you ill?
How can you die and not wish to kill?

How does your faith bring you such calm,
When you’re surrounded by that which brings harm?
Don’t the scientists and ‘modern’ people say,
Religion died in…………yesterday?

So what is the essence that burns in your heart?
Whence came your love and when did it start?
How can you be so sure of your belief?
Tell me, for life can be so brief.

(Most of this poem was written, but left unfinished, by an unknown visitor to a Baha’i teaching project in Shrewsbury, where I found it while tidying up on the final day. I was so taken with it that I took it home and completed the final verse.)

July 2, 2007

Hello world!

Filed under: Blogging — Jeremy @ 7:31 pm

Hi! I’m Jeremy Lockyer and welcome to my world! This is the first post of my new blog and is being written late at night shortly before I make my way up Wooden Hill and down White Sheet Lane on my way to the Land of Nod!

This blog is very much a work in progress and over the next few weeks and months I aim to use it to inform, enlighten and entertain those of you who read it, but not just yet!

Time for bed, methinks!

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