A Shaggy Dog Story with a Difference

Part of my job as a copywriter is to find out as much as I can about a client’s business so that I can fully understand what makes it different and decide on the unique selling proposition (USP) that best promotes it in the marketplace. Unfortunately, sometimes I find out something that a client would rather keep quiet about.

For example, a few months ago a client promised me some work to help him produce some brochures for a dog-food supplier.

Apparently, this Chappie wanted me to be his Pedigree Chum so that together we could Winalot of business.

However, he was a bit of a ‘wag’ and his ‘tail’ was a shaggy as a sheepdog. I’m not just anybody’s poodle so, after a short ‘paws’ for thought, I used my faithful bloodhound Google to track down the truth. I soon found that my client wasn’t the Crufts champion he claimed to be and I realized that I’d been sold a pup and I’d be barking mad to take up his offer, because doing business with him would become a bit of a bitch.

Meanwhile, my client had mysteriously gone ‘Walkies!’, so my dilemma about whether I should work with him was solved.