Ten Important Words You Should Use in Your Sales Letters
In a good sales letter or advertisement there are certain words that are sure to trigger a positive response from your readers. Therefore, you should try to incorporate at least some of these words into your sales literature.
The first of these words is “discover”. By using this word, you invite the reader to explore something new, which should arouse their curiosity to learn more about your product or service.
The next word to use is “easy”. If something is perceived to be complicated or difficult, people are likely to lose interest. So make it easy for your potential customers to respond to your sales literature and say so when you write to them.
Another important word to use is “guarantee”. People hate to do something that is risky, so put their mind to rest by telling them that what you are offering is risk free and is guaranteed to bring them satisfaction.
People also like to think that they are following a healthy lifestyle, so if what you are selling helps to improve or maintain a person’s physical or mental well-being, say so in your literature by emphasizing the “health” benefits of using your product or service.
There is a certain four-letter word that works extremely well in any sales letter or advertisement. That word is “love” and it can evoke some strong emotions in the reader – positive ones, that is! Use this word whenever possible.
“Money” is another word that should attract the reader. Everybody wants to make it, save it or have great value in return for it, so make sure that you offer these benefits when you write to potential or existing customers.
People love to try or buy something that is “new” because they assume that a new product is somehow better than an old one. So make sure that you mention that you are offering a “new” service or product, even if it is just a revamped version of an old one.
Another word to use is “proven”. This word suggests that your product is tried, tested and reliable, and that the customer can depend on it.
What every person wants from a product or service are “results”, so demonstrate that what you are selling will produce the results that the customer is looking for.
Finally, the most important and most powerful word of all is, ideally, the individual reader’s own name because that person will feel that you are addressing him or her personally. Also make sure that the words “you” and “your” are used liberally throughout your sales literature in order to reinforce that impression.
If you use these words in your sales literature, readers are more likely to respond to it and become your customers. Try them out, and see what happens!
Very interesting article. I will be bearing this in mind when I write my next sales letter.
Thank you
Comment by Kevin Red — January 1, 2008 @ 5:53 pm