Something Quite Interesting About Book Sales

I’m a member of the Society for Editors and Proofreaders and I’ve been following a recent thread about books sales on their e-mail discussion forum, SfEPLine.

Apparently, a book publisher told one of our members that over half of all the books published in the United Kingdom sell less than 200 copies in their entire lifetime (or should that be shelf life?), which at first sight may seem somewhat surprising. However, with the advent of self-publishing and print-on-demand services, this sort of statistic does have a ring of truth about it because a large number of self-publishers don’t print that many copies of their book anyway and would consider themselves extremely lucky to sell even 100 copies to their friends and family.

Then another SfEP member, who specializes in editing works of fiction, told us that sales of a first novel in hardback produced by a commercial publisher are commonly very low and that total sales of just 600 copies per book was not at all unusual. Although the traditional way of publishing a book is to bring it out first as a hardback and then in paperback if potential sales warrant it, a lot of novels are published just as paperbacks. On the other hand, a lot of hardbacks are sold to public libraries – in fact some books would never have been published in the first place if it hadn’t been for the library market. Unfortunately, the bottom has fallen out of this market recently, which has caused big problems for publishing companies who produce fiction titles.

However, to a certain extent these lost library sales have been replaced by sales to a new breed of ‘collectors’ who buy autographed hardbacks as an investment. The rumour is that these collectors don’t actually read the books but keep them locked away so that they remain in mint condition so that they can be sold at a premium at a later date – perhaps when the author’s later works have broken into the best-seller lists.

Nowadays, public libraries are buying as many books as possible in paperback in order to save money but publishers prefer to sell them hardbacks instead because they have to sell far more copies of a paperback in order to break even financially. This means that novels with a smaller market (e.g. by a first-time author) are not viable to publish as a paperback. So unless publishers feel that they can sell enough hardback copies of a novel (or any other book) to make even a small profit they will reject a first-time author’s manuscript every time. And that is why there are so many hardback copies of celebrities’ autobiographies, cookbooks, etc. on the shelves in bookshops irrespective of how good they are – enough people buy them to make it worthwhile for publishers to produce them.

So, my advice to anybody who is writing their first novel is to publish it yourself! It will give you a great deal more satisfaction than receiving all those rejection slips and you will learn what it takes to produce, promote and sell a book. Give it a go and see where it takes you!